Web 2.0 Marketing Strategies For Generating Buyer Traffic
A website strategy must include activities that generate social buzz on social review sites and social media networks. The online web strategies for promoting your website need a search engine marketing strategy for your website that builds on ‘organic’ efforts as well as a complimenting advertising campaign that is designed to generate traffic that buys.
Content Marketing Using A Customized Business Blog
An integrated approach is to have a customized business blog and a Facebook Fanpage presence designed to work together in supporting the main business website. Without an external customized business blog, a business is missing a key ingredient for providing thorough content people look for that helps make an informed buying decision. Blog customization begins with the keyword research that helps propel the blog and the website it supports, higher in search rankings for the very keyword phrases important to the success of the business.