Social Media Marketing Podcast 61, in this episode Joe Pulizzi shares why a content marketing strategy is important for your business.
Michael Kristiansen‘s insight:
Anytime there’s an interview or advice coming from Joe Pulizzi, it’s smart to pay attention, this content marketing article hits home with the point that a great story that pulls at the heart, while any the marketing message is buried into the story. Jonah Berger calls this the Trojan Horse (new book by the professor- Contagious). People respond to good entertainment and are far more willing to share a story. Having a strong platform to market from is important, a good idea is setting up blog that can cover a topic better than the main site business is conducted on. Use this web developer gig to get the critical components in place.
See on www.socialmediaexaminer.com