Getting your LinkedIn profile to reflect several things you do means optimizing first, your title that follows your name.  It’s key in LinkedIn and Google search.  Once set, you can continually update the title description.

What comes next in importance is the Summary section where you can directly appeal to your target audiences.  A way to clarify is to have a paragraph sentence starting with WHAT I DO followed by WHO I SERVE  Section each this way to clarify the different things you do.

WHAT I DO: I build targeted leads by providing a proven, practical and cost-efficient Content Marketing Solution.  Building an Audience of predisposed buyers starts with providing valuable content that directly helps a business accomplish defined tasks. WHO I SERVE:

  • Small Business Owners
  • Medium to Large Businesses

WHAT I DO: I provide website management services, it includes updating, editing, SEO, and cyber security to keep an online business from being harmed.  Also a 5 year hosting plan to help clients save hundreds in hosting costs. WHO I SERVE:

  • Small Business Owners
  • StartUps

Under the EXPERIENCE Section, you can follow the same pattern to separate and clarify what you do and who you do it for.

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