This Way to Great Content Freeway Road Sign

Social selling means building relationships as part of the sales process, generally through social networks (i.e Twitter, LinkedIn etc). Where in the past, a salesperson might conjure images of cold calling/emailing, many today have found that establishing an active presence online increases their lead generation. In other words, the salesperson that uses social selling spends time developing their personal brand and demonstrating their expertise online in the particular sector they work in.

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